Our Over / Under Guarantee is Simple
We Guarantee to Sell Your Home OVER The Average Price & UNDER The Average Days on Market or we'll pay your title fees. Call 480-588-8288 to get started!
Selling a home in the Phoenix Area for Over The Average Price and in Under the average days on market on a consistent basis is literally not possible when hiring a single agent.
By utilizing a team of experts when positioning, marketing, and selling every home (meet The Team) we are able to repeatedly deliver phenomenal results to our clients.
Amazon #1 Best Seller
Our Team consists of Marketing Specialists, Engineers, Inspectors, Full-Time Professional Home Stagers, Full Time Professional Architectural Photographers and a myriad of other support staff including internet marketing, data analytics, the list goes on.
We believe it takes a Team to deliver World Class Value. Imagine going to the Ritz Carlton and the Bellhop is the same person at the Reception as are they the Catering, Valet, Housekeeper etc. It wouldn't work. And it doesn't work in Real Estate to expect phenomenal results when a single agent delivers all aspects of the process.
We hope you enjoy learning more about our process, our team and how we collaboratively sell our clients homes for OVER the average price and in UNDER the average days on market.
Book a 30-Minute Strategy Call with David VanAssche In-Person or Over Zoom
Selling Your Home For Absolute Top Dollar
What stands in the way?
The problem in real estate is that more than 90% of agents expect to be paid like professional athletes, yet only train & have support at the “Parks & Rec” level. Another problem in real estate is that the public has been led to believe that a professional-level agent is generally worth the same compensation as a brand new agent who is “taking a stab” at their first home sale.
Most agents in the industry simply do not have established processes, systems, tools, and go-to resources. Most are literally “winging it” and their actions are dramatically affecting the outcome of their client’s experience & the bottom-line dollars their client will walk away with from the transaction.
Sad fact: 87% of real estate agents fail out of the business within two years of starting. It’s upsetting to know that the small handful of clients they worked with during their short careers clients who probably paid professional-athlete level fees most certainly received only park & Rec level service & result
How do you choose?
The plan starts with identifying the ideal buyer for your property. Frankly, in most cases, the ideal buyer is someone who has money to spend and does not want drama. We're usually not interested in selling to investors, flippers, iBuyers
1 Pre Listing Inspection
The auto industry has repeatedly proven that the public will pay more for a “pre-owned, pre-certified” Honda Civic at the dealership than they will for the exact same car from some guy on Craigslist or Facebook. A pre-inspected home by a licensed third-party home inspector, including a report (documenting any repairs made before listing for sale) available to buyers as a marketing document will dramatically increase the perceived and actual value of what a buyer is willing to pay. This assurance will make them more comfortable and confident in what they are buying. Risk of surprises will always cast doubt, and cause a buyer who is willing to pay the highest price to mentally limit the amount they might otherwise spend if fear or objections were already addressed.
Meet our Inspector
2 Staging
Staging is very different than interior design. Interior designers design the layout of the home, paint colors, and furniture to suit the individual people who will be living in the house. Home stagers, on the other hand, design the layout of the home to appeal to the widest possible audience, advising which furniture should remain in the home, where it should be placed, and if any minor improvements such as paint or carpet replacement should be done to maximize the look and feel for someone who will never sit down in the home... rather walking through it for about 12 minutes before they decide to write an offer of purchase. This approach and mindset is critically important and easily overlooked by part-time, inexperienced, or poorly trained agents.
Meet our Stager
3 Professional Photography
The first showing of your home happens online. Buyers make split-second decisions on whether they intend to see the home (or buy it remotely) within seconds of swiping through photos on their mobile device. Visit any real estate website and you’ll quickly find listings with the worst photos imaginable. Having magazine-quality photos from a professional photographer is mandatory when you want to sell your property for top dollar.
(Note: Most agents are not professionals and either "cheap out" with their iPhone or hire part-time amateur photographers selling their sub-par services for low costs. More often than not, the client (seller) loses.
Meet our photographer
4 Marketing
Not just a yard sign and a listing on the MLS!
What is it about your home that is special and unique? What would catch a buyer’s attention that would lock their sights on your home over a competing property?
Clearly identifying all of the special and unique characteristics of your home, the block, the neighborhood, and the town or city will be critical to the marketing and communication strategy used to attract buyers, take attention away from competing homes, and obtain strong offers. We have an extensive proprietary process that involves digital and old-school media to make sure as many of our target buyers as possible know about your home - and come to the "red-carpet" Open House event.
Meet our Open House Coordinator
5 Creating Scarcity
A major aspect of a good communication strategy is creating scarcity. For example when someone says, “Tell us about the house,” the answer given can be as basic (and unfortunately, typical) of “We’re selling a 4- bed, 2.5-bath home on a quarter-acre. Would you like to see it?”
A more professional strategy to create scarcity is to frame the response more like, “We’re selling a home with an amazing garden containing multiple fruiting trees and an automatic watering system. The attached garage has oversized bays to make it easy to park a full- size SUV or pickup truck. Inside, the kitchen was just recently updated with all stainless-steel appliances.
Would you like to see it?”
Creating scarcity in the mind of the buyer—pointing out the things they may (or may not!) be able to find in a competing property—will compel them to see it, which is critical to maximizing the number of eyeballs on the property.
6 Creating Urgency
Making big purchases can always bring doubt and frustration. Communication surrounding the creation of urgency to compel a buyer to take action (and make an offer) are varied and many. Common examples might include: scheduling showings back-to-back to ensure buyers see each other coming and going, or putting pressure on a buyer to see the home today (Wednesday) rather than this weekend because “We’re expecting offers and it might not last till the weekend.” Communication around urgency is a practiced skill and our experts will properly utilize this powerful communication tool to your advantage.
7 Strategic Negotiation
This is what all the planning, preparation, and expert execution leads to—negotiating an offer. It’s been said that by the time a buyer writes their offer, more than 80% of the negotiation is already over. The powerful thing about negotiation is that it doesn’t begin with the writing of a contract… it begins from the very first contact with a potential buyer.
Expert real estate professionals are intentional and strategic from the beginning in how they position a home, market the home, communicate with potential buyers, create scarcity and urgency in the mind of a buyer, and lead them to the offer.
Ideally, we want multiple buyers (or a lingering “threat” of multiple buyers) to weigh heavily on the person who will ultimately buy the home. We want that buyer to become emotionally attached to the property, be confident in the condition, and be comfortable (and even excited or proud) about paying top dollar for the home. None of this happens by accident! Those long-range passes, dramatic touchdowns, and 40-yard field goals are the result of consistent and expert preparation. The same is true of what you can expect from top real estate agents with the constantly trained skills, systems, and expertise to confidently and consistently land you in the most desirable position.